Long Tail Rule #1: Aggregation Matters

The primary insight in the Long Tail is that by moving the inventory way in or way out, Long Tail businesses achieve a whole new economics. By aggregating book inventory into key warehouses with technology for fulfilling orders quickly, Amazon.com transformed retail. They can offer more book titles than any book store, satisfying all reading needs from the most mass market to the most obscure.

With schools, aggregation really matters. Read more »